The Indian Home Textile Industry Is Gaining Global Foothold

Two decades back, stylish interiors or beautiful indoors were in minds of only a few homeowners. Most of the houses had limited stock of bed linen and bedsheets, which were washed and reused again and again. Home textiles and furnishings were majorly seen in the market during festivals only.

Now, thanks to the increasing number of households, growth of Indian retailing, rising disposable incomes, growth of the housing, hospitality and healthcare sectors along with mounting consumerism, we are witnessing a change in Indian middle-class lifestyle. People now, especially the young working couples, spend a considerable amount on interiors to give a trendy and modern look to their homes. All these factors have increased the demand for home textile products by 30-40% per annum.

Further, with e-commerce giants adding home segments to their websites, home furnishings and textiles have become even more appealing to the public. Be it cut-length curtains or readymade home textile items, the whole process of shopping has become hassle-free. A growing demand for high-quality home furnishings on e-commerce websites from around the world can be seen clearly.

India, in particular, is a home to some of the biggest home textile manufacturers including the likes of Welspun (3rd largest towel producer), Dicitex (5th largest furnishing fabrics producer) and Trident (largest terry towel manufacturer). Additionally, several Indian brands such as Spread, Birla Century, Super Net, ABN, etc. are renowned globally and growing at a healthy pace. Even some of the international brands, such as UCB, Espirit Home and many others, have witnessed a growth rate of 20-30% in the Indian home textile market.

The home textile industry in India is varied in terms of pricing, colours, design and even consumers. There are some who prefer international brands with no constraint on price while there are consumers who look for high volume at reasonable prices. Today, a consumer is becoming highly aware of the environment, safety and hygiene and thus, the demand for features like stain-resistant, fragrance, flame retardant in home textiles has gone exponentially high.

In 2014, India’s share in global home textiles was 11% that suggested a strong potential to grow. Indian textile companies get some favourable advantages in the rising global market. These include the huge availability of low-cost cotton, cheap labour, promising Government policies and the current trend of depreciation of Indian Rupee vis-à-vis foreign currency. All these factors have supported the potential of Indian textile players to reach great heights in the segment.

Mayank Mohindra is an author on apparel, fashion and textile industry. His articles are based on latest apparel industry news, textile news and/or analysis of the dynamics of global apparel trade, and fashion industry.

Best Sports Bra for DD Review

Sports bras are the most troublesome bra types to get right in the world. There is always a lot of confusion while purchasing them. It tends to be strenuous to get the right size, shape and the one with enough compression. The main work of a Sports Bra is to avoid bouncing and provide satisfactory comfort during sports activities. Purchasing bras for women with big bosoms can be a hustle as well as for those with tiny chests. You need to know the cup size, and the compression demanded. Thanks to Amazon for making it easier and offering free returns on bras. The best sports bra for DD have, and different features such that some may be appealing, straps that can be adjusted, and other may have zippers. There are different types of sports bra based on size and shape: Wonder wire Sports Bra, Bounce Control sports bra and Removable Padded Sports Bras. Each sports bra type has their features fit for individual exercise. It’s therefore essential, as a buyer, to carefully assess and decide which one is fit and comfortable. Also check for features such as underwire, two layers and one with good compression material.

Wonderwire Sports Bra
Based on the review of the best sports bra, there is no significant difference between the three types of sports bra mentioned above. However, there are some features to be considered. The Wonderwire sports bra is the most preferred sports bra due to its excellent quality and has that sport like a look. It is very comfortable especially for jogging and jumping exercises since they contain seamless external cups made of a material that does not stretch.

Pros for this bra
1. Has snaps behind that lay flat without poking at you.
2. Has shoulder straps which are very relaxed and comfortable.
3. It fits very well especially to those with big breast size since the behind coverage is extensive.
4. It has an underwire which makes it the best sports bra.

Cons
1. The cups do not have right shapes and are huge for C cup size. They tend to leave some forms at the top.
2. The bra does not offer good support due to the thin cloth used to design the cups.

Removable Padded Sports Bras
It is a decent bra. Its quality is great It has a smaller fitting thus people with tiny Busts prefer to use. It is feels soft and comfortable. It offers perfect support, and the pads prevent the nipples from poking.

Below are pros for this bra,
1. This bra has cute padded cups that does not move thus providing good support while doing yoga.
2. The pads can be removed making it easier to wash and dry it.
3. It fits very well, and the straps are very comfortable.

Cons
1. It contains some chemical which produces a bad smell which only comes out after washing it many times.
2. It also gets tiny and tight so fast, and you cannot adjust the straps. Henceforth, making it uncomfortable for sports.

Bounce Control Support Sports Bra
It is so wearing to get a wireless bra with the exact fittings, but the good news is that bounce Control Support is a great sports bra which gives impressive and unlimited support to high-impact exercises.it is made of high and premium quality material, and it provides excellent and comprehensive coverage. The fitting is proper, and it comes in huge-friendly sizes is bra is very cool and lightweight and is recommendable for swimming sports. Besides it being worn for games and can also wear for own comfort with t-shirts.

Pros for this bra
1. Apart from supporting high-impact activities, it also offers excellent support more massive bust for low to moderate impact exercises like such as yoga and Jogging.
2. It has some openings on the sides of the bra which facilitates proper breathing.
3. It consists of three regular bra clasps, and it can give any room required and does not rub on the skin the way other regular bras do.
4. It is extremely comfortable.

Cons:
1. This bra is not suitable for running and plyometric exercises since it is flimsy and does not offer good support especially for those with little busts.
2. A thin net-like material is used to make the sides and back which makes it difficult to provide support for impacts for women with big cup sizes.

Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.